Having a passion for something often drives individuals to find some venture to combine business with their passion. For Don Born that sums up the approach he has taken along with his family for nearly 45 years. Selling plaques to the Air Force Academy starting in 1978 has expanded to providing souvenir products for aviation gift shops, book stores and other retail outlets. Even with non-family members working in the business the idea of a 'family-friendly' work environment is strong.